Competitive bids. The desire for a breakthrough

Gara_la_voglia_che_scatta
If you are a client, a competition is often a desire for a big shift. In some cases we are invited, in others we participate. Sometimes we win and sometimes we lose. But it’s not the most effective way. The life of a brand is complex and unique, which is why, before finding good solutions, you need to understand and understand each other and spend a lot of time preparing. What follows are reflections based on our experience, and advice to avoid competitions. More

Words for 2016

Parole_16_en
Like or dislike. An on-off that works whether you’re choosing a pair of socks or the man or woman of your life. Banal? Reductive? And yet pleasure is related to our psyche, the satisfaction of our desires, whatever they may be. Moreover, the opposite of pleasure is pain; that which frightens us and avoid like the plague, and for which we would pay any price not to experience. So if disliking something is the avoidance of pain, liking is akin to opening up to contentedness and efficiency. More

Working on brand style

People
Defining the style of a brand is not simply a question of layout and even less of a coordinated image. Style is a brand’s expressive language and is made up of images, colours, words and sounds, the definition of which requires detailed research, pondered choices and lots of patience.

Bonsai

Bonsai is both a wine and a visionary project. Our design was first conceived three years ago but now we  have produced a video for Bonsai. Or better, a video dedicated to all those who believe in ideas. Eccentric, imaginative ideas, of the kind that give the world an extra bit of beauty Paolo Rossetti More

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