The ability of a brand to evolve is based on a vision of its future and the power it has to shape its present. For this reason, Coop is renewing its packaging design system and presents new lines like Origine and Amici Speciali. The restyling and design projects are curated by Rossetti Brand Design. More


Appert_homeFood preservation is an ancient problem. Over millennia man has used salt, smoke, oil, fire and ice… But it seems that it was Nicolas Appert, at the beginning of the nineteenth century, who discovered the trick: glass jars immersed in boiling water. This eliminates bacteria and the preservation of food becomes the conservation of a species: ours. So, More

An accomplice of taste

Surgiva 04
An oriental take? When we talk about mineral water there are those who use the perfect mountain, those a so-so version, those who just dream and others who don’t even think about it. Surgiva is one of these and on the label has a curvilinear outline that is quite different from a snowy profile. At first sight, it looks like a doodle, but More

If things change

If the environment changes, the container changes. This is clear to anyone who tries to camouflage themself in order to disappear from view, to pretend to be something else – in other words – to change the perception that others have of you. If you are a sole it is a good solution if you’re dealing with someone who would prefer you in his belly. But if More

Renewing Zuegg

Creativity vs. skill. The projects you can find on this site are not the result of creativity. Or rather, there is creativity, but it would be better to use the word skill. Each project has a different degree of complexity and the skill lies not so much in the creative response as an ability to deal with chance, in other words, what happens as the project develops. More

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