Estate 2015. Siamo chiusi dall’10 al 21 agosto. Buone vacanze!
The perfect mountain. Many mineral waters evoke their origin on the label by representing the source. Levissima, Lauretana, Norda, Recoaro and many other brands have their own mountain, the area from which the water first sees the light. They are ideal, perfect mountains, that integrate with the brand and become part of it, transforming into elements of identity. More
The Libraccio advertising campaign dedicated to schools is now running. This year’s slogan is: “The empire of the student is always cheaper.” The project is once again managed by us and the posters can be seen across the Milan metro system. More
The new radio spot for Banco Popolare is now on the air. “Become Popular!” is the concept that we developed to support of the Bank’s “zero cost” and “zero worries” offer. The claim is sung to the tune of Pop Muzik by Robin Scott, a song that was a great hit in the 80s. The remake is produced by Paolo Monesi. More
Libraccio is celebrating its thirty-fifth anniversary with a historic edition to be presented at its equally historic headquarters in Via Corsico in Milan. A symbolic exhibition on the seventies has been specially prepared for the occasion and the design has been carried out with the collaboration of Andrea Bonessa from Bonessa Associati
Restyling (or re-design, designing something again, but in a way that is not so different) is something we do very frequently and it involves the more or less extraordinary maintenance of the brand design, It’s a bit like when you decide to change your sofa, or rearrange the furniture, or repaint the walls: it’s always the same house, but it seems different. Catarì, ibs.it and Telecom Italia are examples of efficient re-designs. But while maintenance is not the same as innovation, it makes as difference.
Tomorrow. “Chissà chissà domani, su che cosa metteremo le mani” (Who knows, who can tell, just what we will be faced with tomorrow) are the words to a song by Lucio Dalla and even after thirty-five years, the doubt remains, just as it was before it became a song. More