A brand is a question of values and style, of consistency and contradictions. Milan is a unique brand. More
The most electrifying moment of the creative process is when there is a result. In other words, when, from the fog of intuition, ideas and feelings, a possibility takes shape. Even at times when inspiration doesn’t come and the creative pulse seems flat, it never fails to astonish me. More
The Libraccio advertising campaign for schools is now on air. With the claim “A conti fatti, con Libraccio fai il colpaccio” and focusing on the theme of low cost. We have overseen the project and the posters can be seen on Milan’s underground network. More
A romantic story. This queen of spirits is not only ‘old’ but also ‘Romagna-born’. Her name tells everything: she was born a lot of times ago and her cradle is in the hills among ancient traditions, hot and intense souls. In this version she is fulfilled of softness and becomes ‘Gran Crema’. In this new visual identity we have covered it with signs of an electric fuchsia color completed with golden ones evoking a feminine and precious world.
| Vecchia Romagna, with over 190 years of history, is so far loyal to its origins thanks to the unmistakable triangular bottle shape and the flavor of its brandy which accomplish to create “intense emotions”.
To affirm one’s existence in the age of the internet it is no longer necessary to resort to philosophical arguments, a selfie (/‘selfi /) posted on a social network site is all it takes to put yourself in the window and be somebody. More
Shakespeare describes sweet and affectionate women, authoritarian and guided by hatred, fairies and queens, scheming and vindictive. Figures which form a unique gallery of decisive, unforgettable and actual characters. Every woman is indeed a bit Titania, Viola or Portia. More
Reebok unveils its new logo as a complementary part to the brand’s most recent strategy which aims to encourage ordinary people, away from elite athletes who were in the spotlight of the brand in the previous decades, to do sport. More
According to Global Brand Finance, a UK leader in the valuation of brands, Ferrari is ranked as the strongest brand in the world. (brandfinance.com/news/press_releases/ferrari–the-worlds-most-powerful-brand). Among the reasons that put the prancing horse in first place is its instant recognizability globally. More
Hangzhou, China, a few days ago. A meeting took place between nine Chinese, a German and two Italians in a room without windows. Sounds like the beginning of a joke? No, there is not even a punchline where someone is more cunning than someone else. More
Wealth. Is there less or is there more? For some we are at the end of a meal which has been eaten in decades of well-being. For others, wealth is like a fish that grows more and more and that moves sinuously in the water: here today, tomorrow heaven knows where. More