An accomplice of taste

Surgiva_before_after_okAn oriental take? When we talk about mineral water there are those who use the perfect mountain, those a so-so version, those who just dream and others who don’t even think about it. Surgiva is one of these and on the label has a curvilinear outline that is quite different from a snowy profile. At first sight, it looks like a doodle, but More

Evolving

Coop_yogurtThe ability of a brand to evolve is based on a vision of its future and the power it has to shape its present. Coop is renewing its the packaging design system design for yogurt. And the restyling project is curated by Rossetti Brand Design.

If things change

Si_cambia
If the environment changes, the container changes. This is clear to anyone who tries to camouflage themself in order to disappear from view, to pretend to be something else – in other words – to change the perception that others have of you. If you are a sole it is a good solution if you’re dealing with someone who would prefer you in his belly. But if More

Renewing Zuegg

Zuegg_bio_cremosa
Creativity vs. skill. The projects you can find on this site are not the result of creativity. Or rather, there is creativity, but it would be better to use the word skill. Each project has a different degree of complexity and the skill lies not so much in the creative response as an ability to deal with chance, in other words, what happens as the project develops. More

A new AB

AB 03

““If the product is the same, you might as well improve the packaging. In this way we add an extra touch of beauty…”. This declaration by one of our clients is enough to realise how important restyling activities are in establishing more affectionate relationships with so-called consumers (in other words, us…). More

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