Banca Aletti


The new Banca Aletti ad is now on air. “La fiducia fa muovere il mondo” (Trust makes the world go round) is the concept that we developed and is the headline for a series of subjects who recount the ways in which trust is a part of both human life and (their) businesses. In fact, trust generates ideas, brings people together, shares dreams, accepts challenges, increases wealth, reaches destinations. Trust, really does make the world go round.

Unpredictable transformation

The most electrifying moment of the creative process is when there is a result. In other words, when, from the fog of intuition, ideas and feelings, a possibility takes shape. Even at times when inspiration doesn’t come and the creative pulse seems flat, it never fails to astonish me. More

Vecchia Romagna Gran Crema

A romantic story. This queen of spirits is not only ‘old’ but also ‘Romagna-born’. Her name tells everything: she was born a lot of times ago and her cradle is in the hills among ancient traditions, hot and intense souls. In this version she is fulfilled of softness and becomes ‘Gran Crema’. In this new visual identity we have covered it with signs of an electric fuchsia color completed with golden ones evoking a feminine and precious world.

| Vecchia Romagna, with over 190 years of history, is so far loyal to its origins thanks to the unmistakable triangular bottle shape and the flavor of its brandy which accomplish to create “intense emotions”.

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