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More Pro(teines)

More well-being, more energy, more efficiency, more. Prominent among all the things we need are proteins, molecules that are essential for biological processes to work. So indispensable that it triggers an atavistic hunger. Più Pro is a brand that was created to respond to this need in the modern era. We came up with the name and designed an identity system where the logo changes colour according to the percentage of protein, a fixed core and a variable part. The overall design, with a technical aspect, is designed to amplify the signal of as many as needed.

What we did for this brand

Brand identity design
Packaging design