A deep blue sky. But is there anything purer than what a snow-capped mountain and a deep blue sky can inspire? Looking at the image above, doesn’t it feel like cold air to breathe? When a brand tells its idea of purity in this way, it is best left untouched. It was with this in mind that we revised Norda’s identity system. Another case where an essential design was more necessary than ever. Our revision project pursued the idea of purity by adopting simple lines. Rispetto al design precedente ogni elemento visivo ha trovato una sua collocazione naturale: il cielo è aumentato in ampiezza, il logotipo ha trovato agio nella campitura azzurra, elementi non necessari sono stati tolti.