Rossetti brand design logo black.png


A beautiful promise

It is an advice, an exhortation, a wish, a reminder: living well is a beautiful promise. This is how Vivi bene became a brand, a proposal of the Selex trade group dedicated to nutrition to stay in shape, more than a hundred products available.

As with Saper di Sapori, we came up with the name, founded the visual identity, conceived and developed the packaging design. And we completely redesigned the brand for a sign update.

Again, we have retained the colour impression of the original version. Indeed, in the case of restyling, even before the shape, it is the colour that ensures a sense of continuity from the previous version to the next.

Vivibene logo Vivibene logo Rossetti Brand Design

What we did for this brand

Visual identity design
Packaging design