“Taking on the challenge of regenerating the constituent elements of the identity of the Valsugana brand including the logo and packaging design in a more extensive framework that presents the brand as a leading player in contemporary cooking.” - Rossetti Brand Design
A contemporary dinner table.The packaging design project for Polenta Valsugana is a significant restyling operation. Every square centimetre was examined and redesigned with the aim of giving the brand new appeal and stimulate the desire of consumers to try a dish dear to the hearts of so many Italian grandparents.
Our design project is based on a broader view in which Polenta Valsugana is seen as a protagonist of a contemporary dinner table and creative cooking.
| Polenta Valsugana is a brand of the Bonomelli Group |
What we did for this brand
Brand identity redesign
New references design extension