Polenta Valsugana pack cover

“Taking on the challenge of regenerating the constituent elements of the identity of the Valsugana brand including the logo and packaging design in a more extensive framework that presents the brand as a leading player in contemporary cooking.” - Rossetti Brand Design

Polenta Valsugana

A contemporary dinner table.The packaging design project for Polenta Valsugana is a significant restyling operation. Every square centimetre was examined and redesigned with the aim of giving the brand new appeal and stimulate the desire of consumers to try a dish dear to the hearts of so many Italian grandparents.
Our design project is based on a broader view in which Polenta Valsugana is seen as a protagonist of a contemporary dinner table and creative cooking.

| Polenta Valsugana is a brand of the Bonomelli Group |


What we did for this brand

Naming
Brand identity redesign
Packaging redesign
New references design extension

 


Design team

Creative director Paolo Rossetti
Project manager Daniela Ravera
Packaging designers Carlo Bonfanti, Luca Uliana
Graphic designer Alessandro Fontana
Still life photographer Luca Uliana
Food styling supervisor Davide Rossetti
3D specialist Marco Gottardo

 


2016

Polenta Valsugana before after
Polenta Valsugana packaging design
Polenta Valsugana Corvino packaging cover