“Taking on the challenge of regenerating the constituent elements of the identity of the Valsugana brand including the logo and packaging design in a more extensive framework that presents the brand as a leading player in contemporary cooking.” - Rossetti Brand Design
A contemporary dinner table.The packaging design project for Polenta Valsugana is a significant restyling operation. Every square centimetre was examined and redesigned with the aim of giving the brand new appeal and stimulate the desire of consumers to try a dish dear to the hearts of so many Italian grandparents.
Our design project is based on a broader view in which Polenta Valsugana is seen as a protagonist of a contemporary dinner table and creative cooking.
| Polenta Valsugana is a brand of the Bonomelli Group |
What we did for this brand
Brand identity redesign
New references design extension
Creative director Paolo Rossetti
Project manager Daniela Ravera
Packaging designers Carlo Bonfanti, Luca Uliana
Graphic designer Alessandro Fontana
Still life photographer Luca Uliana
Food styling supervisor Davide Rossetti
3D specialist Marco Gottardo