“Creating the design identity of the Facile.it brand with a distinctive logo able to play a leading role in the digital channel in which the brand operates.” - Rossetti Brand Design


Promise. The visual identity system of Facile.it is based on a name that even before providing a definition, promises (something all names should do…). More than ever, in a complex world, comparing and choosing are important. We conceived a logo that combines a cartoon and a smile. A symbol that is a graphic synthesis that represents a question and the mood and feel of a reply.

Facile.it is Italy’s leading comparison website that each month helps a half million Italians to make the best choice and to save on household expenditure and personal finance. |

What we did for this brand

Brand design identity