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A happy day

Happy dì is the evolution of Prodotto Risparmio. It is not a graphic restyling, it is an emotional repositioning that has generated the prerequisites for a different design. We have therefore moved from a graphic solution that orders roughly functional signs and meanings to a new version with the wish for a happy day where saving is part of it, as is a smile.

What we did for this brand

Brand identity redesign
Packaging design

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