A three-step project. The rebranding project for Surgiva stems from the need to refresh its brand identity. Our lifting involved three moves. The first was to maintain the stretch by reinforcing the water effect. The second was to revise the logo for a more harmonious design. The third was to switch from the Baroque-inspired label to a new one, characterised by a clean, oblique cut at the top, a move that reveals its stylish extravagance when the label adheres to the neck of the bottle.