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Everything as before, approximately

Our redesign project for Pizza Catarì is a classic. The renewal of the packaging design involved most of its elements. Every single part was disassembled and reassembled to achieve the final effect ‘everything has changed, nothing has changed’.

The main feature of the redesign concerns the image. We thought of a single image that would bring together all the elements of the narrative: a table on which to prepare pizza and its ingredients. This image runs around the perimeter of each package with continuity (i.e. the end of the image corresponds to its beginning) while leaving – at the same time – each side autonomous and independent. A little magic: the same image is revealed by placing four packs next to each other (watch the video below).

What we did for this brand

Visual identity redesign
Packaging redesign

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