Scented Decor The redesign project for Fragranteria represents such a significant departure from the original version that one might wonder if it can truly be called a redesign. We redesigned the logotype, devised a totally different packaging design system, created new identity elements and established new geometries. The end result is quite different from the start because the premise of the change was based on an idea: from ambient scenting to olfactory decoration, i.e. from a simple function to a sensory integration with the home and more precisely, with its style. Thus two proposals were born. One for the contemporary home, with a dark soul, and the other for the classic home, with a light soul.