Designing complex systems We are designing and redesigning the brand identity systems for various brands within the Selex retail group, Italy’s leading operator in the modern organised retail sector. We have been doing this since 2010. Our projects are most evident in the packaging design for the core range, as well as for Natura Chiama, Vivi Bene, Primi Anni and Saper di Sapori. For these brands, we devised the names and oversaw the design. Furthermore, we have revamped the visual identity of Amico Mio, Happy dì and Vale.