Designing Comprehensive Systems We are designing and redesigning the brand identity systems for various brands within the Selex retail group, Italy’s leading operator in modern organized retail. We have been doing this since 2010. Our projects are most evident in the packaging design for the core product line, as well as for Natura Chiama, Vivi Bene, Primi Anni, and Saper di Sapori. For these brands, we created the names and oversaw the design. In addition, we reimagined the visual identity of Amico Mio, Happy dì, and Vale.