PHILIA ASSOCIATES
Concrete grace
The identity system of Philia Associates, a strategic communications consultancy, draws inspiration from Art Nouveau, capturing its sinuousness and incorporating its aesthetic sense, formally rendering concrete grace.
At Rossetti Brand Design, we came up with a solid design with supple accents achieved through the lines connecting some of the letters in the logo, creating a tree-like softness that becomes a connotation.
The colour scheme features two main colours: conifer green, a dark shade that conveys a sense of depth, and Iseo blue, a bright shade that creates a calming aquatic effect. The final image expresses a balance between authority and kindness, aspects that coexist in the etymology of the word philia.
What we did for this brand
Brand identity design
