A step back. For Sangemini, we’ve reversed course, drawing inspiration from the original design. Drawing inspiration from the past doesn’t always work: the risk is called nostalgia. In this case, however, the step back served to correct a misstep. In fact, the design from the early 2000s left out a significant part of the brand’s history, and Sangemini’s story is one of health—a promise the brand has upheld since 1889. We revisited Sangemini’s original design elements, patiently redesigned them, and brought them back to life: a true restoration project and more. The move was completed by the return to green bottles, an unmistakable hallmark of Sangemini.

Naming
Brand identity design
Packaging design