Diventa popolare

“Overseeing the evolution of the visual identity of the Banca Popolare brand with the definition of an expressive, engaging, direct and popular communications system.” - Rossetti Brand Design

Become Popular!

“Diventa popolare! (Become Popular!)” is the concept that we developed to support of the bank’s “zero cost” and “zero worries” offer. The claim is sung to the tune of Pop Muzik by Robin Scott, a song that was a great hit in the 80s. The remake is produced by Paolo Monesi. For Banco Popolare we have implemented brand identity and communication projects from 2013 to 2016.

| Gruppo Banco BPM is Italy’s third largest banking group with an extensive presence in the regions of northern Italy. |

What we did for this brand

Product Brand identity
Institutional brochures
Editorial design
Exhibition design
Environmental graphic
Financial reports
Video communications


Design team

Creative director Paolo Rossetti
Project managers Stefania Bacchini, Daniela Ravera, Federica Perotta, Lisa Gangi
Graphic designer Paolo Rossetti, Alessandro Fontana, Luca Uliana
3D specialist Marco Gottardo, Luca Uliana
Pop Muzik remake Paolo Monesi – Trip Multimedia Group


2013 – 2016