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Possible paths. When you have to change, all paths are possible. In design (but also in life), too many ideas can lead to confusion. The more precise the objective, the lower the range of action open to you and the sooner you reach your goal. The starting-point is everything: it is like having the address of your holiday hotel before leaving; not having it complicates things.
Address. The redesign for Fragranteria is a significant leap from the original version, so strong as to make you wonder whether it is a redesign at all. We redesigned the logo, developed a totally different packaging design system, created new identity features, and established new geometries and hierarchies. The end result is very different from where we started because the prior assumption of the changes was based on an idea: from environmental fragrances to olfactory furniture, in other words, from a simple function to a sensory integration with the house and, more precisely, with its style. This led to two proposals. One for the contemporary home, with a dark soul, and the other for the classic home, with a lighter soul. And, yes, the result is different, but, thank goodness, it is the consequence of an idea.
Tigotà is a brand that offers personal hygiene and beauty solutions, a wide range of perfumes and make-up, but also specific formulas for cleaning the home. |

What we did for this brand
Identity redesign
Packaging redesign


Design team
Creative director Paolo Rossetti
Project manager Luca Adorini
Packaging designers Luca Uliana, Alessandro Fontana
Graphic designer Alessandro Fontana
3D specialist Marco Gottardo

December 2017

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