Happydi logo before after

“Redesigning the visual identity of the Prodotto Risparmio brand with a new name, a new logo and simple packaging design confirming the Happy dì proposal in the economical segment.” - Rossetti Brand Design

Happy dì

A new perception. Happy dì is an evolution of the Prodotto Risparmio range. It is not so much a graphic redesign, as an emotive repositioning that generated the conditions for a different design. In fact, we shifted from a graphic solution with a crudely functional organisation of signs and meanings to a new version that augurs a happy day in which savings are as much a part as a smile.

| Happy dì is a brand of the Selex Gruppo Commerciale, Italy’s third biggest large-scale retail group with more than 3,000 supermarkets and affiliated outlets. |

What we did for this brand

Brand identity design
Packaging design


Design team

Creative director Paolo Rossetti
Project manager Luca Adorini, Davide Rossetti
Graphic and Packaging designer Romina Re Ferré
Naming Linda Liguori



Happy dì package