“Redesigning the visual identity of the Prodotto Risparmio brand with a new name, a new logo and simple packaging design confirming the Happy dì proposal in the economical segment.” - Rossetti Brand Design
A new perception. Happy dì is an evolution of the Prodotto Risparmio range. It is not so much a graphic redesign, as an emotive repositioning that generated the conditions for a different design. In fact, we shifted from a graphic solution with a crudely functional organisation of signs and meanings to a new version that augurs a happy day in which savings are as much a part as a smile.
| Happy dì is a brand of the Selex Gruppo Commerciale, Italy’s third biggest large-scale retail group with more than 3,000 supermarkets and affiliated outlets. |
What we did for this brand
Brand identity design