Candonga

How do you say strawberries in Italy? It was on this question that we based our communication activity for Candonga. We redefined the expressive language of the brand by creating a unique repertoire of images that started in the fields and ended on the table. Last but not least, we reinvigorated the visual identity of the brand through a conservative intervention with a more consistent effect. The aim was to make a brand about a naturally attractive fruit even more desirable.