Four Elements. The visual identity project for Tenuta Venterra takes its inspiration from the name. The name Venterra was designed to emphasise the close link with the territory: ‘ven’ (wind in Italian) evokes the typical windiness of the Taranto lands while ‘terra’ (soil in Italian) suggests the fertility of the soil. The graphic sign represents four elements that tell the story of Apulia: the rays of light, the Ionian wind, the undulating ground and the waves of the sea.