Born from a number. The Prima brand is born from a number evoked by the word itself: the number one, the first. We integrated the digit into the two-syllable word “prima” by utilizing the descending stroke of the initial letter “p” and revealing the number through a subtle connection. A stroke of genius, one might say, but also a bit of graphic luck, if such a thing exists. The final result is a linear and legible design, a logo with a subtle character. Completing the visual identity is the purple hue resulting from the combination of the color symbolizing action—red—and technology—blue. Our brand identity project dates back to 2014; it has remained unchanged and distinguishes the brand as it moves forward.