Bioform b

“Redesigning the visual identity and packaging design of Bioform to improve overall brand perception with greater clarity and a more contemporary feel.” - Rossetti Brand Design

Bioform

Style update. Every brand has its own way of expressing itself, A combination of signals, colours, images, tone of voice… in a word: style. As in fashion, such style needs to keep pace with the times in order to maintain a contemporary image. This is why restyling is necessary.

Bioform is an example of conservational restyling. In fact, the original elements have been retained but redesigned to achieve an overall effect that is sharper, more ordered and readable, and feels new.

| Bioform is a brand of Biochimica, one of the country’s leading companies in the detergents sector, with a fifty-year record of innovation and production. |


What we did for this brand

Brand identity redesign
Packaging redesign

 


Design team

Creative director Paolo Rossetti
Project manager Daniela Ravera
Designer Paola Berardelli
Packaging designer Romina Re Ferré
3D specialist Marco Gottardo

 


2019

Bioform before after
Bioform package