Artica before after logo

“Redesigning the packaging for the Artica brand to create a recognisable visual communication system within an articulated offer, while also significantly raising the food appeal.” – Rossetti Brand Design


Visually appetising. Artica is a brand of ready-made frozen meals. Our restyling starts from a review of the logo before reconfiguring a completely new packaging design system. It is an example of how crucial the evocative function is in representing frozen food as all of the attention is on the evocation, first of all visual, of a tasty dish, long before it reaches the table.
Gea Industrie Alimentari makes products for the industrial sector and has a wide range of ready-meals. |

What we did for this brand

Brand identity redesign
Packaging restyling
New references design extension


Design team

Creative director Paolo Rossetti
Project manager Daniela Ravera
Head of design/Packaging designer Luca Uliana
Graphic designers Carlo Bonfanti, Alessandro Fontana
Photo Luca Colombo – Studio XL
3D specialist Marco Gottardo, Luca Uliana


Since 2018

Artica before after
Artica package 001
Artica package 002
Artica pizze packaging