Tenuta Venterra Olio packaging

“Developing an identity system able to render the overall image of the Venterra brand consistent and upscale, starting from the name and including the packaging design and communication tools.” - Rossetti Brand Design

Tenuta Venterra

Four elements. Both the name and the logo underline the close link with the land: –ven– evoking the typical wind that ventilates the region while –terra– points to the fertile soil in which the olive trees are deeply rooted. The graphic symbol, meanwhile, uses four strokes to suggest the sun’s rays, the warm Ionian wind, the rolling hills and the waves of the sea.

| Tenuta Venterra. A family run business based in the extreme south of Puglia, Italy’s largest olive growing region, where the fertile soil and climate of the coast and hinterland of Salento are perfect for the production of high-quality extra virgin olive oil. |

What we did for this brand

Brand identity design
Package shape design consultancy
Packaging design system
Web site master design
Institutional brochure


Design team

Creative director Paolo Rossetti
Designers Paolo Rossetti, Luca Uliana, Alessandro Fontana
Project manager Daniela Ravera
Brand name specialist Béatrice Ferrari – Synesia
3D Specialist Luca Uliana, Marco Gottardo
Photographer Studio Tartaglione



2016 | Bellavita London Awards, Tenuta Venterra, miglior packaging design e 3 stelle Bellavita
2013 | Anuga Awards 2013, Tenuta Venterra, Miglior packaging per prodotto internazionale
2013 | BiolPack XVIII edizione, Tenuta Venterra, Secondo Posto Ex Aequo Miglior Packaging
2012 | Brand Identity GrandPrix 2012, Tenuta Venterra, 1° Premio categoria Packaging Alimentari



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