Change of state. Just like living beings, also brands grow, change in appearance, size and the way they express themselves. Over time they consolidate the values they were born with, perfect their promises to improve their relationship with the public that knows and uses them. In a word they update, like the apps on a smartphone in order to “fix some bugs and improve performance”. But is there and end to this pursuit? No. Brands follow the same development logic of the fly, or a cactus, or a human being: wherever there is life there is endless updating (or, more precisely, adaptation) because there is a continuous change in conditions, and therefore, of state.
The outside follows. Also Viviverde, the Coop brand designed with particular attention to the environmental impact, has changed its offer in the area of facial and body care. The change is the result of new standards, active principles and content efficacy. In this way, by modifying the inside, the outside follows. The images show our restyling project which involves a packaging design system quite different to the previous version, a significant adaptation in the biological segment in which Viviverde is positioned.
| With over 150 years of history, Coop Italia is Italy’s biggest cooperative retail chain for the sale of fast moving consumer goods. |