An iconic design. Brand identity and packaging design for a new premium quality organic extra virgin olive oil from the Tenuta Ventera in Puglia. 100% Italian and sustainably produced in an entirely biological environment in which olive trees are cultivated without the use of chemicals.
 
Four elements. Both the name and the logo underline the close link with the land: –ven– evoking the typical wind that ventilates the region while –terra– points to the fertile soil in which the olive trees are deeply rooted. The graphic symbol, meanwhile, uses four strokes to suggest the sun’s rays, the warm Ionian wind, the rolling hills and the waves of the sea.
 
| Tenuta Venterra. A family run business based in the extreme south of Puglia, Italy’s largest olive growing region, where the fertile soil and climate of the coast and hinterland of Salento are perfect for the production of high-quality extra virgin olive oil. |
 

What we did for this brand brand

Naming
Brand identity design
Packaging design
 

Design Team
Creative director Paolo Rossetti
Designers Paolo Rossetti, Luca Uliana, Alessandro Fontana
Project managers Stefania Bacchini, Daniela Ravera, Lisa Gangi
Brand name specialist Béatrice Ferrari – Synesia
3D Specialist Luca Uliana, Marco Gottardo
Photographer Studio Tartaglione

Awards
2016 | Bellavita London Awards, Tenuta Venterra, Best packaging design and 3 Bellavita stars
2013 | Anuga Awards 2013, Tenuta Venterra, Best packaging international product
2013 | BioPack XVIII edition, Tenuta Venterra, Second place Ex Aequo Best Packaging
2012 | Brand Identity GrandPrix 2012, Tenuta Venterra, 1st prize Food Packaging category