Pizza-Catari-copertina

Pizza Catarì

Everything as it was, more or less. The redesign project for Pizza Catarì is a classic. The renewal of the packaging design affected most of the elements involved. Each single part was disassembled and reassembled to achieve the final effect of “everything has changed, nothing has changed”. Why?...

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Tenuta Venterra

Tenuta Venterra

An iconic design. Brand identity and packaging design for a new premium quality organic extra virgin olive oil from the Tenuta Ventera in Puglia. 100% Italian and sustainably produced in an entirely biological environment in which olive trees are cultivated without the use of chemicals.   Four...

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Da qui a là

From here to there

If our perception of ourselves and the world remained immutable, we would not need to change the way we do things of doing or what we use. Jump back just a couple of centuries ago and people were running around in carriages. Horses pulled contraptions...

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Cannamela Spices

From A to S. A perfect example of a design system. What we mean by system is a combination of interconnected elements that behave as one, in line with its intrinsic rules. The not insignificant advantage of this is that the common characteristics are enhanced by the...

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ibs-logo

ibs.it

Meetings. I met Bob Noorda three times. The first time was at the intersection of Corso di Porta Vercellina, on the corner of Corso Magenta in Milan. He was driving his Fiat 500, waiting for the traffic lights to change. I noticed him as I was walking across...

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SPellegrino-50best

S.Pellegrino World’s 50 Best Restaurants 2010 Award

Top 50. An exclusive and limited edition of Acqua Panna and S.Pellegrino, fine dining waters, for the S.Pellegrino World’s 50 Best Restaurants Awards 2010, the event that each year recognises the 50 best restaurants in the world.   Floating design. For the 2010 edition we chose transparency. The design is...

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Selex_logo

Selex

Three identities. At the end of 2010 Gruppo Commerciale Selex took steps to reposition its products for children, well-being and its biological range. It was, in fact, a way of making the offer clearer and more identifiable by authentic segmentation. Consequently, we worked on defining three...

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Amore-e-Magia

Podere Le Ripi

For Podere Le Ripi we have designed Canna Torta, Cielo d'Ulisse, Amore&Magia and Lupi&Sirene labels. The projects are based on concepts written by Francesco Illy who is also the author of the names and owner of the farm.   Canna Torta. Canna Torta should actually be canna...

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WInd-logo

Wind

The sound inspired the shape. In designign the Wind Logo we were fortunate in having W as the initial letter, the pronunciation of which suggest the wind. But the intuition was that of transforming the W – a letter with sharp edges – into a relaxed...

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illy art collection cups

Human coffee. Milan 1993. It’s any time of day, sometime long ago. Francesco Illy, who I have only recently met but already seems like one of the family, tells me about his idea for an illy Art Collection. Matteo Thun has designed the official cup and Francesco is thinking...

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