Maintenance is not innovation

Restyling (or re-design, designing something again, but in a way that is not so different) is something we do very frequently and it involves the more or less extraordinary maintenance of the brand design. It’s a bit like when you decide to change your sofa, or rearrange the furniture, or repaint the walls: it’s always the same house, but it seems different. Chiarella, Pizza Catarì, Polenta Valsugana, Surgiva and are examples of efficient re-designs. But while maintenance is not the same as innovation, it makes as difference.

Pizza Catarì
Polenta Valsugana

Why restyling is so necessary?


January 2015