Coop Italia

The ability of a brand to evolve is based on a vision of its future and the power it has to shape its present. For this reason, Coop is renewing its packaging design system and presents new lines like Origine and Amici Speciali. The restyling and design projects are curated by us.
| With over 150 years of history, Coop Italia is Italy’s biggest cooperative retail chain for the sale of fast moving consumer goods. |


Design Team
Creative director Paolo Rossetti
Project manager Luca Adorini, Daniela Ravera, Federica Perotta, Lisa Gangi
Packaging designers Carlo Bonfanti, Romina Referré
Photoreporter Luca Uliana
3D Specialist Marco Gottardo

October 2016