Cannamela Spices

From A to S. A perfect example of a design system. What we mean by system is a combination of interconnected elements that behave as one, in line with its intrinsic rules. The not insignificant advantage of this is that the common characteristics are enhanced by the individual elements while any variations underscore the system itself. In this case, the rhythm, or repetition, of the common characteristics dominated by the system, creates a sequence, an episodic narrative. Here it is our vegetable tale that goes from anis to saffron. Enjoy!
| Cannamela With annual sales of more than 26 million packets, Cannamela is the brand leader in the herbs and spices sector: the best known, the most widely distributed and the most sold in Italy |

What we did for this brand
Identity design
Packaging design
Packaging redesign

Design Team
Creative director Paolo Rossetti
Project managers Stefania Bacchini, Federica Perotta, Davide Rossetti
Packaging designers Carlo Bonfanti, Luca Uliana
Photographer Studio XL
3D Specialist Marco Gottardo

June 2012

Cannamela-lio Cannamela-top Cannamela-mia-amata