Brumbrum

Rising numbers. There were around 2 million new car registrations in Italy in 2017 and the forecasts indicate continued growth. And despite dreams of a life without so many cars the facts tell a different story. New or second-hand, white or black, small or large, ecological or not, our love affair with cars endures.

 

Carefree simplicity. Brumbrum is a brand that offers a response to the needs of those who want to buy and sell second-hand cars online. And we have designed a visual identity for the brand by giving form to a name that is first and foremost actually a sound and a memory from childhood. The design was conceived for a digital context: a combination of carefree simplicity. After all, buying or selling a car online, shouldn’t be an effort.
 
| brumbrum is a direct online car dealer. With brumbrum you find, finance, buy or rent your new car entirely online, from the comfort of home. |
 

What we did for this brand
Brand identity design

 

Design Team
Creative director Paolo Rossetti
Project manager Daniela Ravera
Designer Alessandro Fontana

 

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Date

December 2016