Brumbrum is a brand for the used car market and for which we have created the brand identity. According to the Ministry of Infrastructure and Transport, in June 2016, around 165,000 new cars were registered, while used car ownership transfers were 380,000: both figures are up compared to the past. We may also have an ecological dream in our hearts, the sense that we could be better off without all these cars, but the facts show that this is not the case. New or used, black or white, small or large, we like cars more than ever.

What we did for this brand
Brand identity design


Design Team
Creative director Paolo Rossetti
Project manager Daniela Ravera
Designer Alessandro Fontana


More projects


December 2016