Banco Popolare

“Diventa popolare! (Become Popular!)” is the concept that we developed to support of the bank’s “zero cost” and “zero worries” offer. The claim is sung to the tune of Pop Muzik by Robin Scott, a song that was a great hit in the 80s. The remake is produced by Paolo Monesi. For Banco Popolare we have implemented brand identity and communication projects from 2013 to 2016.


Design Team
Creative director Paolo Rossetti
Project manager Stefania Bacchini, Daniela Ravera, Federica Perotta, Lisa Gangi
Designers Paolo Rossetti, Alessandro Fontana, Luca Uliana
Copywriter Paolo Rossetti
Pop Muzik remake Paolo Monesi – Trip Multimedia Group
3D specialist Marco Gottardo, Luca Uliana

June 2015