Tenuta Venterra

Tenuta Venterra

An iconic design. Brand identity and packaging design for a new premium quality organic extra virgin olive oil from the Tenuta Ventera in Puglia. 100% Italian and sustainably produced in an entirely biological environment in which olive trees are cultivated without the use of chemicals.   Four...

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Cannamela Spices

From A to S. A perfect example of a design system. What we mean by system is a combination of interconnected elements that behave as one, in line with its intrinsic rules. The not insignificant advantage of this is that the common characteristics are enhanced by the...

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ibs-logo

ibs.it

Meetings. I met Bob Noorda three times. The first time was at the intersection of Corso di Porta Vercellina, on the corner of Corso Magenta in Milan. He was driving his Fiat 500, waiting for the traffic lights to change. I noticed him as I was walking across...

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Selex_logo

Selex

Three identities. At the end of 2010 Gruppo Commerciale Selex took steps to reposition its products for children, well-being and its biological range. It was, in fact, a way of making the offer clearer and more identifiable by authentic segmentation. Consequently, we worked on defining three...

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WInd-logo

Wind

The sound inspired the shape. In designign the Wind Logo we were fortunate in having W as the initial letter, the pronunciation of which suggest the wind. But the intuition was that of transforming the W – a letter with sharp edges – into a relaxed...

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illy art collection cups

Human coffee. Milan 1993. It’s any time of day, sometime long ago. Francesco Illy, who I have only recently met but already seems like one of the family, tells me about his idea for an illy Art Collection. Matteo Thun has designed the official cup and Francesco is thinking...

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