Words for 2019

Words for 2019

Words. Apparently there are some 6,000/7,000 languages on the planet that offer an impressive opportunity to tell our stories in all sorts of ways. In the first place there is Chinese, spoken by more than a billion people. Then there is Spanish, English and Arabic, and...

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RBD we

Becoming an object of desire

We all adopt strategies to make ourselves attractive in our context and consequently desirable. It is not just a question of caprice: the engine of our existence is desire, so it is something serious.
   Desirability is common to plants and animals, indeed for many it...

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Valor

Val’Or

Value in one word. When you have a valuable name, things seem to have their own splendour. In one short word, value expresses even more than what it states. With a word like this that becomes a brand means happy days in terms...

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Artica-logo_symbol

Artica

The signalling function. There are two main functions of packaging design. The first is signalling, in other words informing the viewer. This sort of information reassures the potential buyer about their choice: if a box carries an image of a biscuit and a...

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Fragranteria logo

Fragranteria

Possible paths. When you have to change, all paths are possible. In design (but also in life), too many ideas can lead to confusion. The more precise the objective, the lower the range of action open to you and the sooner you reach your goal. The...

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brumbrum-logo

Brumbrum

Rising numbers. There were around 2 million new car registrations in Italy in 2017 and the forecasts indicate continued growth. And despite dreams of a life without so many cars the facts tell a different story. New or second-hand, white or black, small or large, ecological...

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Coop italia logo

Coop Italia

The ability of a brand to evolve is based on a vision of its future and the power it has to shape its present. For this reason, Coop is renewing its packaging design system and presents new lines like Origine and Amici Speciali. The restyling...

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Valsugana logo

Polenta Valsugana

We like restyling. According to the ISAPS (International Society of Aesthetic Plastic Surgery), in 2015 more than 21.5 million plastic surgery operations were carried out around the world. Topping the list of countries is the USA, with Italy not far behind in ninth place. The...

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Surgiva-logo-home

Surgiva

An oriental take? When we talk about mineral water there are those who use the perfect mountain, those a so-so version, those who just dream and others who don’t even think about it. Surgiva is one of these and on the label has a curvilinear...

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