Podere le ripi logo

“Creating an identity system for the Podere le Ripi brand through a label design that achieves a consistent and recognisable image of the company’s wines.” - Rossetti Brand Design

Podere Le Ripi

An identifiable shape. For Podere Le Ripi we designed the labels for Canna Torta, Cielo d’Ulisse, Amore&Magia, Lupi&Sirene and Bonsai. The project was based on a T-shaped label, with the horizontal space featuring an image or story, while the lower area carries the name of and information about the wine. The T-shaped label is consequently an identifying element of the image of Podere Le Ripi.

| Podere Le Ripi is a winemaking company in Montalcino in Tuscany known for its pursuit of excellence in production. |

What we did for this brand

Brand identity design
Label design


Design team

Designer Paolo Rossetti

Antonio Riello (Lupi&Sirene)
Simona Mulazzani (Canna Torta)
Giampaolo Tomasi (Cielo d’Ulisse)


Amore&Magia Video
Film Director/Editor Luca Uliana
Sound Track Lee Maddeford, Ouverture
3D Specialist Marco Gottardo, Luca Uliana

Bonsai Video
Film Director/Editor Luca Uliana
3D and animation specialist Marco Gottardo
Sound track Claude Debussy – Clair De Lune



2020 | Bronze A’Design Award winner in packaging Design Category


Since 2005

Podere le pipi label and packaging design