“Reconfiguring the communication system of the Mycil brand to transform the perception of an over-the-counter pharmaceutical product into a more specific upscale cosmetic product, while also defining a consistent and complex image across all points of impact.” - Rossetti Brand Design

MyCli

A new MyCli. For this cosmeceutical brand dedicated to anti-aging, we have overseen a total review of its visual identity system that begins with the logo, continues with the creation of new proprietary markers, colours and typographic characters, before moving on to the packaging design and finally the redesign of communication tools. The review aimed at correcting a previous image and aims to shift the needle of consumer perception from an undifferentiated cosmetic idea to a clear sense of scientific efficacy.

MyCli is an Italian brand of Perlapelle (Unifarco Group) that offers innovative responses in the field of aesthetic medicine. |


What we did for this brand

Brand identity redesign
Packaging design

 


Design team

Creative director Paolo Rossetti
Project manager Daniela Ravera
Graphic designers Paolo Rossetti, Alessandro Fontana
3D specialist Marco Gottardo

 


Since 2018

MyCli before after package
MyCli Alfacall package
MyCli Vitaboost package
MyCli RossettiBrand Design
MyCli catalogo RBD