Libraccio

Building the visual identity of a brand. We have been working on this brand since 2006 and our main activities include the creation, development and maintenance of its identity, naming and advertising for both its corporate and commercial initiatives. We pay special attention to the outlets where Libraccio has embarked on a redesign programme overseen by Bonessa Associati and for which Rossetti Brand Design has done the signage and environmental graphics. Up to date, the sales outlets are 51 all around Italy.

| Libraccio began life organising second-hand book markets, using fruit boxes and crates as bookshelves, and with on stalls set up in front of the University of Milan. This method of providing used textbooks at affordable prices continued until the opening of the first store in 1979. |