i sequence

“Redesigning the identity of the Investire brand to simplify and highlight the name and logos the distinctive elements of the design.” - Rossetti Brand Design


Simplification. The new symbol for Investire is the result of a metamorphosis of the letter ‘i’ in which it becomes two roads that cross, a lighthouse, a tie, a propeller, a spatial concept, an architectural element, a crooked hourglass… and all this thanks to two scalene triangles with two vertices converge towards one another. This transformation is part of the brand identity project for Investire that aimed at creating a new visual identity by means of a marked simplification. In fact, the original Investire Immobiliare SGR, was reduced to just one word Investire with a colour emphasis on ending ‘re’ (real estate) to indicate the company’s real estate vocation.

Investire SGR is one of Italy’s leading operators in the promotion and management of real estate investment trust funds. |

What we did for this brand

Brand identity redesign

Investire logo identity