{"id":8215,"date":"2025-05-15T14:19:20","date_gmt":"2025-05-15T12:19:20","guid":{"rendered":"https:\/\/www.rossettidesign.it\/?post_type=portfolio&p=8215"},"modified":"2025-05-24T12:18:15","modified_gmt":"2025-05-24T10:18:15","slug":"opera-carlo-felice-genova-3","status":"publish","type":"portfolio","link":"https:\/\/www.rossettidesign.it\/en\/portfolio\/opera-carlo-felice-genova-3\/","title":{"rendered":"Philia Associates"},"content":{"rendered":"\t\t
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PHILIA ASSOCIATES<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Concrete grace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The identity system of Philia Associates<\/a>, a strategic communications consultancy, draws inspiration from Art Nouveau,<\/em> capturing its sinuousness and incorporating its aesthetic sense, formally rendering concrete grace.<\/p>

At Rossetti Brand Design, we came up with a solid design with supple accents achieved through the lines connecting some of the letters in the logo, creating a tree-like softness that becomes a connotation.<\/p>

The colour scheme features two main colours: conifer green, a dark shade that conveys a sense of depth, and Iseo blue, a bright shade that creates a calming aquatic effect. The final image expresses a balance between authority and kindness, aspects that coexist in the etymology of the word philia.<\/em> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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