{"id":6302,"date":"2015-05-07T20:46:12","date_gmt":"2015-05-07T18:46:12","guid":{"rendered":"https:\/\/www.rossettidesign.it\/portfolio\/illy\/"},"modified":"2024-05-04T15:37:41","modified_gmt":"2024-05-04T13:37:41","slug":"illy","status":"publish","type":"portfolio","link":"https:\/\/www.rossettidesign.it\/en\/portfolio\/illy\/","title":{"rendered":"illy"},"content":{"rendered":"\t\t
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ILLY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A World of Coffee<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Here is one of those projects that you least expect and when it arrives on your table you can’t believe it: the menu, the catalogue of food and drink available in the restaurant. In this case, the choice of possible combinations that can be made with a coffee, and the brand is illy. 60 recipes divided by season, by origin of the beans, by alcohol content and by intensity of enjoyment.<\/p>\n

The menu may look like a simple list ending with a cost, but it is, in fact, one of the most fascinating ways to tell the story of a brand: so intriguing that it undermines the coveted story telling<\/em> that many seek and many do not find.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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