{"id":13719,"date":"2026-07-17T12:47:31","date_gmt":"2026-07-17T10:47:31","guid":{"rendered":"https:\/\/www.rossettidesign.it\/?post_type=portfolio&#038;p=13719"},"modified":"2026-07-23T14:22:51","modified_gmt":"2026-07-23T12:22:51","slug":"selex-gc","status":"publish","type":"portfolio","link":"https:\/\/www.rossettidesign.it\/en\/portfolio\/selex-gc\/","title":{"rendered":"Benspeso"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13719\" class=\"elementor elementor-13719 elementor-13718\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27b576e9 e-con-full e-flex e-con e-parent\" data-id=\"27b576e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b748f8 elementor-widget elementor-widget-image\" data-id=\"7b748f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2026\/07\/Benspeso_Rossetti_Brand_design_a.jpg\" class=\"attachment-full size-full wp-image-13714\" alt=\"\" srcset=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2026\/07\/Benspeso_Rossetti_Brand_design_a.jpg 1920w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2026\/07\/Benspeso_Rossetti_Brand_design_a-300x169.jpg 300w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2026\/07\/Benspeso_Rossetti_Brand_design_a-1024x576.jpg 1024w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2026\/07\/Benspeso_Rossetti_Brand_design_a-768x432.jpg 768w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2026\/07\/Benspeso_Rossetti_Brand_design_a-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-737e9f16 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"737e9f16\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76e50f15\" data-id=\"76e50f15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-451875cb elementor-widget elementor-widget-text-editor\" data-id=\"451875cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>Brutalist <\/b><a href=\"https:\/\/www.ben-speso.it\/\" target=\"_blank\" rel=\"noopener\">Benspeso<\/a> is a mass-market retail brand, and its name evokes affordability. Our visual identity project was born from a line that evokes the outline of a shopping cart. It is a clean, bold shape that frames the Benspeso logo. The inspiration is Brutalist; therefore, the symbol was designed not so much to achieve formal refinement as to create an immediate, raw, and sincere effect. The color scheme follows suit, unambiguously adopting car body colors for a rich and intense look.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1b35bada e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"1b35bada\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32aa0389 elementor-widget elementor-widget-gallery\" data-id=\"32aa0389\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2026\/07\/Benspeso_logo_Rossetti_Brand_design.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"32aa0389\" data-elementor-lightbox-title=\"Benspeso_logo_Rossetti_Brand_design\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM3MTIsInVybCI6Imh0dHBzOlwvXC93d3cucm9zc2V0dGlkZXNpZ24uaXRcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9CZW5zcGVzb19sb2dvX1Jvc3NldHRpX0JyYW5kX2Rlc2lnbi5qcGciLCJzbGlkZXNob3ciOiIzMmFhMDM4OSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2026\/07\/Benspeso_logo_Rossetti_Brand_design.jpg\" data-width=\"1920\" data-height=\"1080\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2026\/07\/Benspeso_Rossetti_Brand_design_c.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"32aa0389\" data-elementor-lightbox-title=\"Benspeso_Rossetti_Brand_design_c\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM3MjQsInVybCI6Imh0dHBzOlwvXC93d3cucm9zc2V0dGlkZXNpZ24uaXRcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9CZW5zcGVzb19Sb3NzZXR0aV9CcmFuZF9kZXNpZ25fYy5qcGciLCJzbGlkZXNob3ciOiIzMmFhMDM4OSJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2026\/07\/Benspeso_Rossetti_Brand_design_c.jpg\" data-width=\"1080\" data-height=\"1350\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2026\/07\/Benspeso_logo_Rossetti_Brand_design_c.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"32aa0389\" data-elementor-lightbox-title=\"Benspeso_logo_Rossetti_Brand_design_c\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM3NzEsInVybCI6Imh0dHBzOlwvXC93d3cucm9zc2V0dGlkZXNpZ24uaXRcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9CZW5zcGVzb19sb2dvX1Jvc3NldHRpX0JyYW5kX2Rlc2lnbl9jLnBuZyIsInNsaWRlc2hvdyI6IjMyYWEwMzg5In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2026\/07\/Benspeso_logo_Rossetti_Brand_design_c.png\" data-width=\"1080\" data-height=\"1080\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ecad012 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1ecad012\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2194994d\" data-id=\"2194994d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50f2ea74 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"50f2ea74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand identity design<br><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62c3bf6e elementor-section-height-min-height elementor-section-items-stretch elementor-section-full_width elementor-section-height-default\" data-id=\"62c3bf6e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a05177c\" data-id=\"3a05177c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-467f3be elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"467f3be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dea6576 dkr-show-on-load elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio\" data-id=\"5dea6576\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.6,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:&quot;3&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\" role=\"list\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-13464 portfolio type-portfolio status-publish has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.rossettidesign.it\/en\/portfolio\/cineteca-milano-2\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2024\/06\/Selex-logo-n-Rossetti-brand-design.png\" class=\"attachment-full size-full wp-image-7220\" alt=\"\" srcset=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2024\/06\/Selex-logo-n-Rossetti-brand-design.png 1920w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2024\/06\/Selex-logo-n-Rossetti-brand-design-300x169.png 300w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2024\/06\/Selex-logo-n-Rossetti-brand-design-1024x576.png 1024w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2024\/06\/Selex-logo-n-Rossetti-brand-design-768x432.png 768w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2024\/06\/Selex-logo-n-Rossetti-brand-design-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tSelex gc\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-6330 portfolio type-portfolio status-publish has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.rossettidesign.it\/en\/portfolio\/norda\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2023\/09\/Norda-Rossetti-Brand-Design.jpg\" class=\"attachment-full size-full wp-image-6156\" alt=\"\" srcset=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2023\/09\/Norda-Rossetti-Brand-Design.jpg 1920w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2023\/09\/Norda-Rossetti-Brand-Design-300x169.jpg 300w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2023\/09\/Norda-Rossetti-Brand-Design-1024x576.jpg 1024w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2023\/09\/Norda-Rossetti-Brand-Design-768x432.jpg 768w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2023\/09\/Norda-Rossetti-Brand-Design-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tNorda\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-6354 portfolio type-portfolio status-publish has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.rossettidesign.it\/en\/portfolio\/santa-rosa-zero\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2023\/05\/Santa-Rosa-Zero-Rossetti-brand-design-r.jpg\" class=\"attachment-full size-full wp-image-10657\" alt=\"\" srcset=\"https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2023\/05\/Santa-Rosa-Zero-Rossetti-brand-design-r.jpg 1920w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2023\/05\/Santa-Rosa-Zero-Rossetti-brand-design-r-300x169.jpg 300w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2023\/05\/Santa-Rosa-Zero-Rossetti-brand-design-r-1024x576.jpg 1024w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2023\/05\/Santa-Rosa-Zero-Rossetti-brand-design-r-768x432.jpg 768w, https:\/\/www.rossettidesign.it\/wp-content\/uploads\/2023\/05\/Santa-Rosa-Zero-Rossetti-brand-design-r-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tSanta Rosa Zero\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rossetti Brand Design creates the visual identity for Benspeso, a brand dedicated to everyday savings<\/p>\n","protected":false},"author":2,"featured_media":13714,"parent":0,"template":"","class_list":["post-13719","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.rossettidesign.it\/en\/wp-json\/wp\/v2\/portfolio\/13719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rossettidesign.it\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.rossettidesign.it\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.rossettidesign.it\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":5,"href":"https:\/\/www.rossettidesign.it\/en\/wp-json\/wp\/v2\/portfolio\/13719\/revisions"}],"predecessor-version":[{"id":13775,"href":"https:\/\/www.rossettidesign.it\/en\/wp-json\/wp\/v2\/portfolio\/13719\/revisions\/13775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rossettidesign.it\/en\/wp-json\/wp\/v2\/media\/13714"}],"wp:attachment":[{"href":"https:\/\/www.rossettidesign.it\/en\/wp-json\/wp\/v2\/media?parent=13719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}