“Developing an expressing identity system for the CityLife brand while maintaining consistency across all forms of communication for the sales force and end user.” - Rossetti Brand Design
Citylife
A high level of innovation. CityLife is the urban redevelopment project for the former Fiera Milano area: a residential and commercial complex covering an area of 168,000 square metres in the heart of the city. For this important real estate brand we developed identity and communication designs aimed at a specialised target and future residents of the area.
| CityLife, is the real estate development company engaged in the environmental and urban redevelopment of the historic Fiera Milano neighbourhood. |
What we did for this brand
Materials for sale
Books
Institutional brochures
Advertising
Welcome kit
Manuals
Shopper
Posters
Stands design
Exibition design
Outdoor big size posters
Building area communication
Design Team
Creative director Paolo Rossetti
Project manager Stefania Bacchini
Designers Paolo Rossetti, Luca Uliana
Copywriter Paolo Rossetti
Video maker/Photographer Luca Uliana
2010 | 2013
