Supporting brands in the creation, integration or evolution of their communicative style.

A style that makes the difference

Brands communicate in their own language, which is a blend of logos, images, words, shapes and sounds. This language is the brand’s communicative style and is an integral part of brand identity.
Everyone is sensitive to style and able to distinguish one from another: in fact, it is style that makes the difference.

When at Rossetti Brand Design we enter into a relationship with a brand, and even before making a design proposal, these are the first things we look for, because we think they are the most important:

The strategy that governs the brand

The language the brand uses to express itself

The people who work on the brand

Every day, there are 3 recurring scenarios that we constantly develop and build our sensitivity and competence, and which we use to support our clients and their ideas about the future:

CREATE

Giving life to a new brand, a new personality through a name and a visual identity project, in order to have an identifiable style.

Main planned activities

Research

Brand design strategy

Naming

Logo design

Brand design identity

Brand manual

Package design system

Package design manual

Environmental graphics

INTEGRATE

Harmonising new elements of identity in existing visual systems, to consolidate and give consistency to the perception of the brand perception.

Main planned activities

Research

Brand design strategy

Package design system

Package design manual

Environmental graphics

EVOLVE

Seizing change through the regeneration of identity markers in order to embrace new challenges.

Main planned activities

Resaerch

Brand restyle/redesign strategy

Re-naming

Logo restyle/redesign

Brand restyle/redesign identity

Brand manual

Package restyle/redesign system

Package design manual

Environmental graphic