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Brands communicate in their own language, which is a blend of logos, images, words, shapes and sounds. This language is the brand’s communicative style and is an integral part of brand identity.
Everyone is sensitive to style and able to distinguish one from another: in fact, it is style that makes the difference.
When at Rossetti Brand Design we enter into a relationship with a brand, and even before making a design proposal, these are the first things we look for, because we think they are the most important:
The strategy that governs the brand
The language the brand uses to express itself
The people who work on the brand
Every day, there are 3 recurring scenarios that we constantly develop and build our sensitivity and competence, and which we use to support our clients and their ideas about the future:
Giving life to a new brand, a new personality through a name and a visual identity project, in order to have an identifiable style.
Main planned activities
Research
Brand design strategy
Naming
Logo design
Brand design identity
Brand manual
Package design system
Package design manual
Environmental graphics
Harmonising new elements of identity in existing visual systems, to consolidate and give consistency to the perception of the brand.
Main planned activities
Research
Brand design strategy
Package design system
Package design manual
Environmental graphics
Seizing change through the regeneration of identity markers in order to embrace new challenges.
Main planned activities
Research
Brand restyle/redesign strategy
Re-naming
Logo restyle/redesign
Brand restyle/redesign identity
Brand manual
Package restyle/redesign system
Package design manual
Environmental graphic
