Amici logo

“Creating a micro video series in which the protagonists describe their experience with the Amici brand. What’s important is the spontaneous and naturalness of the story the makes the simple gesture of having a coffee so special.” – Rossetti Brand Design

Coffee lovers

Amici, for me, means… Coffee lovers, Reshat, Dani, Stafan, Monika and Thomas, talk plainly, in their own words, about why they love Amici. And the stories are told in the places where the coffee lovers live and work.

| For 40 years Amici has been distributing Illy coffee in Switzerland, and with it a culture of excellence. |


What we did for this brand

Video concept